Practice is a Seoul-based
design studio focusing on
brand identity and development,
printed matter and more.
Founded by Yoon Seok Yoo
in 2011, we have been fortunate
enough to work with fantastic
individuals and organizations
in art, culture, education, and
corporate fields.

TV Commune

Invitations, poster, leaflet for the exhibition TV Commune and symposium Television, De-, Inter-, Trans- commissioned by Nam June Paik Art Center.

2011, Arts, Identities, Print

21 Rooms

Identity and communication pieces for NJP Summer Festival, 21 Rooms.

2011, Arts, Identities, Print

Museum brochure for SK Telecom's ubiquitous museum,

2011, Coporate, Print, Editorial, Art Direction


Renew grid system, layout, typesetting, and art direction for Korea's oldest design magazine Design. Developing with Kim Hyung Jin from Workroom.

2011, Magazine, Print, Editorial, Art-Direction


Leaflet for Jeong Kyungsim's Watermelon Exhibitions at Gallery b'one and Zaha Museum.

2011, Arts, Print, Editorial


Design a poster under the theme of Paul Renner and Futura submitted to a group exhibition.

2011, Culture, Print
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