Practice is a Seoul-based
design studio focusing on
brand identity and development,
printed matter and more.
Founded by Yoon Seok Yoo
in 2011, we have been fortunate
enough to work with fantastic
individuals and organizations
in art, culture, education, and
corporate fields.
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The Mirror and The Lamp
Invitation, catalog, and chocolate box for the group exhibition of 16 artists. Nov 12, 2013–Mar 17, Shinsegae Gallery, Seoul.
2013, Arts, Print, Exhibition
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Transmitted Live: Nam June Paik Resounds
Catalog for an exhibition of the same title. Aug 9–Oct 19, Talbot Rice Gallery, The University of Edinburgh. Published by Nam June Paik Art Center
2013, Arts, Print, Exhibition
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정양모빌리티
Branding work for Chungyang Mobility, an expert of refrigerated storage and nationwide logistics. The company headquartered in Gamchun, Busan and opened new distribution center in Seoicheon, Gyeonggi in Fall 2013.
2013, Corporate, Identities, Consulting, Print
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이상뒤샹
Identities and poster-type invitation for the group exhibition YisangDuchamp. 
Artists: 나현, 류한길, 박소흔, 오상훈, 이경, 이수성, 이주영, 조은지, 조현아, 최선. Curators: 김장언, 정현. Sep 9–Dec 12, 2013. 한국현대문학관.
2013, Arts, Identities, Print, Exhibition
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골목, 돌아오다
Poster and printed matter for the international conference organized by Seoul Design Foundation.
2013, Culture, Identities, Print
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Galerie Perrotin
Designing invitation packages for exhibitions by Galerie Perrotin: Dinner invite set for Takashi in Superflat Wonderland by Takashi Murakami (Jul 4–Dec 8) in Plateau, Seoul; Flame and the Sea by Gao Weigang, Huang Yuxing and Ouyang Chun (Jul 17–Aug 17) and Sweeet! by Mr. (Oct 4–Nov 9) in Galerie Perrotin, Hong Kong
2013, Arts, Print, Exhibition
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Trough Project II
Leaflet for 2nd exhibition of the Trough Project. „Das Schweigen der Bilder“ by Choi Sunghun + Park Sunmin. Jul 4–Sep 4, Goethe-Institut Seoul
2013, Art, Print, Exhibition
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Takashi Murakami & Xavier Veilhan
Invitation set for double exhibition of Takashi Murakami and Xavier Veilhan. May 21–Jul 6, Galerie Perrotin, Hong Kong.
2013, Arts, Print, Exhibition
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세종예술시장 소소
Identities, application and outdoor balloon installation for a weekend market open for young creatives. Hosted by Sejong Center. Collaborating with workroom.
2013, Culture, Identities, Print, Environmental
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Sites & Systems: 12 Years of Mass Studies
Poster and symposium booklet for the Mokchon Architecture Archive Forum.
2013, Architecture, Identities, Print, Editorial
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