Practice is a Seoul-based
design studio focusing on
brand identity and development,
printed matter and more.
Founded by Yoon Seok Yoo
in 2011, we have been fortunate
enough to work with fantastic
individuals and organizations
in art, culture, education, and
corporate fields.

Galerie Perrotin
Designing invitation packages for exhibitions by Galerie Perrotin: Dinner invite set for Takashi in Superflat Wonderland by Takashi Murakami (Jul 4–Dec 8) in Plateau, Seoul; Flame and the Sea by Gao Weigang, Huang Yuxing and Ouyang Chun (Jul 17–Aug 17) and Sweeet! by Mr. (Oct 4–Nov 9) in Galerie Perrotin, Hong Kong
2013, Arts, Print, Exhibition

Trough Project II
Leaflet for 2nd exhibition of the Trough Project. „Das Schweigen der Bilder“ by Choi Sunghun + Park Sunmin. Jul 4–Sep 4, Goethe-Institut Seoul
2013, Art, Print, Exhibition

P bag 2013
Graphic tote for celebrating studio's 2nd anniversary.
2013, Practice

Takashi Murakami & Xavier Veilhan
Invitation set for double exhibition of Takashi Murakami and Xavier Veilhan. May 21–Jul 6, Galerie Perrotin, Hong Kong.
2013, Arts, Print, Exhibition

세종예술시장 소소
Identities, application and outdoor balloon installation for a weekend market open for young creatives. Hosted by Sejong Center. Collaborating with workroom.
2013, Culture, Identities, Print, Environmental

NOON 4: The Power of Failure
Design 5th issue of NOON, an annual journal of visual culture and contemporary art. Published by Gwangju Biennale foundation.
2013, Arts, Culture, Book

Sites & Systems: 12 Years of Mass Studies
Poster and symposium booklet for the Mokchon Architecture Archive Forum.
2013, Architecture, Identities, Print, Editorial

Trough Project I
Developing Identity for Trough Project. As the first exhibition of series, sculptor Ahn Kyuchul's clay pieces are placed in the unique trough-shape structures at Goethe Institut, Seoul. Mar 6–Jun 6, Curated by Kim Sungwon.
2013, Arts, Identities, Print, Exhibition

Dubakoo Bicycle Gallery
The first issue of serial leaflet introducing LS Networks' rare bicycle collection.
2013, Culture, Print

신문박물관 Presseum
Designing museum publications including multi-lingual brochures and mini catalogue.
2013, Culture, Education, Print
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