Practice is a Seoul-based
design studio focusing on
brand identity and development,
printed matter and more.
Founded by Yoon Seok Yoo
in 2011, we have been fortunate
enough to work with fantastic
individuals and organizations
in art, culture, education, and
corporate fields.

Children’s Museum
2017, Poster, Signage

Maison de COURONNE
Designing printed matter and signage for new season campaign of the bag brand.
2015, Fashion, Culture, Print, Signage

쓰고, 고쳐 쓰고, 다시 쓰다
Hangul in Korean literature: exhibition graphic and signage work. Jul 21–Sep 6, National Hangul Museum.
2015, Exhibition, Signage, Culture, Education

Branding work for a local bakery.
2014, Identities, signage, print

정양모빌리티 서이천
Signage work for Chungyang Mobility's new distribution center in Seoicheon, Gyeonggi.
2014, Corporate, Identities, Signage

신문박물관 Presseum
Developing identity system, exhibition graphics, signage, and print applications for Presseum, the museum of Korean newspaper and its histories. Design: Practice and Workroom / Photography: Kim Yongkwan
2012, Culture, Education, Identities, Print, Signage